A Social Media Content Calendar Template for Small Businesses

Most small businesses don't fail at social media because their content is bad — they fail because posting is inconsistent, reactive, and dependent on whoever has spare time that week.

Plan in themed weeks, not individual posts

Assign each week of the month a theme (behind-the-scenes, customer stories, education, promotion) so you're never starting from a blank page.

Batch scripting and filming together

Writing scripts for four short-form videos in one sitting is far more efficient than writing one script per week under time pressure.

Review performance monthly, not daily

Daily engagement numbers are noisy. A monthly review tells you what's actually working.

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